The British watchmakers taking on the Swiss giants
A fresh crop of British brands are trying to break into the notoriously old-fashioned world of watchmaking. How will they tackle criticisms of heritage mining and new protectionist measures from the Swiss watch industry – not to mention the impact of an updated offering from Apple?
Dutch fakes and Dutch forgeries
Arcaded minute track: click to enlarge
Geneva bridge: click to enlarge
London hallmarks 1768/69: click to enlarge The watch in the images here is of a class commonly known as Dutch fakes or Dutch forgeries. The dial has an arcaded minute track that was popular in Holland and hence such watches were once thought to have been made there. Typically they have a continental movement engraved with an English sounding name and London, and a sterling silver case with English hallmarks.
The Return Of British Watchmaking At SalonQP 2016
The Brits haven’t been a genuine force in horology since the 18th century, when theof John Arnold andThomas Earnshaw were leading the show. But the mostnoticeable theme in the halls of this year’s SalonQP luxury watch exhibitionwas the number of young English brands reaching for the limelight.
What does the future hold for Bremont?
Giles: We are very ambitious. We want investment and to grow the business. And we don’t see why we can’t get to be on a similar scale to some of the big Swiss watch brands. These things don’t happen quickly. Our core market is the UK and the US and about of our business is making watches for the military.
That gives us a huge ability to grow into lots of other markets, so it’s a very fun time for us. And Brexit, in a way, helps what we are trying to do, because it has lowered our prices around the world.
What do watchmakers do?
People who make watches and clocks are also called horologists. They work on all types and sizes of watch and clock, from tiny wristwatches to large clocks (including public clocks).